The way women find answers online is changing fast. Traditional search engines like Google are evolving into generative search engines, which use artificial intelligence (AI) to generate direct answers instead of just showing a list of websites. If your center wants to reach women online, especially those searching for information about pregnancy or abortion, it’s essential to understand what this shift means and how to respond.

From lawsuits to bad press, ensuring your center’s messaging and ads are ethical and truthful matters more than ever before.

The Truth: Google Still Rules the Search World. Here’s where it hits home for pregnancy centers: according to the Pro-Life Marketing Ethics Council, 96% of centers using Google Ads and SEO say it’s their #1 source of abortion-minded patients. And those who invest in Google ads? They report 244% more abortion-minded and abortion-determined clients than those who don’t.

If you're looking for a marketing company that uses best practices but also has an honest approach to reaching abortion-minded women, contact us to find a vendor today.