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Why Ethical Marketing Matters For Your Center
From lawsuits to bad press, ensuring your center’s messaging and ads are ethical and truthful matters more than ever before.
Aug 132 min read


Google, AI, and Changes in Search
The Truth: Google Still Rules the Search World. Here’s where it hits home for pregnancy centers: according to the Pro-Life Marketing Ethics Council, 96% of centers using Google Ads and SEO say it’s their #1 source of abortion-minded patients. And those who invest in Google ads? They report 244% more abortion-minded and abortion-determined clients than those who don’t.
Jul 293 min read


Her Journey: Building Trust From First Mobile Search to the Decision for Life
If you're looking for a marketing company that uses best practices but also has an honest approach to reaching abortion-minded women, contact us to find a vendor today.
Jul 15 min read


12 Questions You Should Ask Your Marketing Partner
Navigating marketing decisions as a director or staff member at a pregnancy center is not as easy as it used to be. As technology and...
Nov 7, 20242 min read


How Many New Clients Should My Pregnancy Center Intake Each Month?
The members of the PLMEC consistently have conversations with various pregnancy centers across the US who are struggling to know if there...
Nov 7, 20244 min read


Building Trust at First Sight: The Three Pillars of Lasting Client Relationships
Pregnancy center messaging matters. Your marketing should build trust and confidence while showcasing your professional services.
Apr 24, 20242 min read


One Website or Two? That is the Question.
One of the most frequently asked questions in our meetings with Pregnancy Resource Centers (PRCs) is, "Do we need two websites - client...
Mar 14, 20244 min read


The Importance of Ethical Conversion Tracking for Pregnancy Centers
If you’ve ever worked with a marketing agency, you’ve likely heard the terms impressions and conversions on reporting calls. Your...
Feb 8, 20242 min read
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