The Truth: Google Still Rules the Search World. Here’s where it hits home for pregnancy centers: according to the Pro-Life Marketing Ethics Council, 96% of centers using Google Ads and SEO say it’s their #1 source of abortion-minded patients. And those who invest in Google ads? They report 244% more abortion-minded and abortion-determined clients than those who don’t.

One of the most frequently asked questions in our meetings with Pregnancy Resource Centers (PRCs) is, "Do we need two websites - client...