The way women find answers online is changing fast. Traditional search engines like Google are evolving into generative search engines, which use artificial intelligence (AI) to generate direct answers instead of just showing a list of websites. If your center wants to reach women online, especially those searching for information about pregnancy or abortion, it’s essential to understand what this shift means and how to respond.

The Truth: Google Still Rules the Search World. Here’s where it hits home for pregnancy centers: according to the Pro-Life Marketing Ethics Council, 96% of centers using Google Ads and SEO say it’s their #1 source of abortion-minded patients. And those who invest in Google ads? They report 244% more abortion-minded and abortion-determined clients than those who don’t.

One of the most frequently asked questions in our meetings with Pregnancy Resource Centers (PRCs) is, "Do we need two websites - client...