The way women find answers online is changing fast. Traditional search engines like Google are evolving into generative search engines, which use artificial intelligence (AI) to generate direct answers instead of just showing a list of websites. If your center wants to reach women online, especially those searching for information about pregnancy or abortion, it’s essential to understand what this shift means and how to respond.

From lawsuits to bad press, ensuring your center’s messaging and ads are ethical and truthful matters more than ever before.