Navigating marketing decisions as a director or staff member at a pregnancy center is not as easy as it used to be. As technology and terms change, you may feel overwhelmed by the options your center has when it comes to effective marketing strategies that will get more women in your doors. Given that not all companies that work with pregnancy centers have an ethical approach, it's important to know what questions to ask so you can avoid paying for services you don't need, or receiving inaccurate data about your current campaigns.
Website Development and Content
Will I own my website and the content, or will the company own it?
Does the company write the content and provide the images, or do I?
Is local technical SEO* (search engine optimization) included in the website design, or is it a separate fee? If so, what’s included?
What’s included in your SEO services or bundles? Does your company's on-page SEO services include new page content creation and/or blogging? (i.e., Some companies provide SEO retainers by installing plugins, viewing data, and providing ranking reports but do not provide SEO updates on an ongoing basis.)
Advertising
Will I own my accounts (Google ads, Meta ads, Google Business, Google Search Console, etc.) and have full access to them?
How do you measure the success of a campaign? What does your company count as a true conversion?
How do you track conversions from various campaigns or traffic sources?
What practices do you have in place to prevent unethical online marketing, particularly with Google ads?
About the Company
Has your company been approved as a member of the Pro-Life Marketing Ethics Council? Why or why not?
How does billing work? Do I have to sign a contract?
Does your company primarily or exclusively serve pregnancy centers?
What makes you unique?
*SEO is how your organization ranks locally for pregnancy, abortion, and other relative keyword searches on search engines like Google.
Connect with a PLMEC Member Today!
Pro-life leaders have vetted the organizations in our network so centers know they will receive advice and help from places that will put you and your center first.
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